Overview

We've packed this conference from the first minute to the last with a line-up of great sessions. You’ll learn and get wisdom from Tableau Customers, Developers, Product Experts, and Industry Thought Leaders.

We've got more than 180 sessions designed for folks looking to leverage their investment in data analytics or learn business intelligence best practices and the latest industry trends. And new this year, we've assigned a skill level to each session to help you find the best fit for your needs. So dive in and sneak a peek at this year's content.

Download a PDF of the Agenda Book.

Session Level Key:

No product knowledge required.
Some product knowledge required.

Advanced product knowledge required.
 Go where no man has gone before.


Keynotes

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Keynote: Business Analytics at Human Scale
Featuring Tableau 8
with Christian Chabot and Chris Stolte, Tableau

Tableau Software’s CEO, Christian Chabot, and CDO, Dr. Chris Stolte, will lead this special super-sized keynote session. Christian will discuss the three great eras of business analytics. He’ll describe how the current era presents an opportunity to bring data to the creative artist in all of us. And he’ll set the stage for Tableau’s most ambitious and exciting release yet, Tableau 8. Chris and a team of software developers will then take you on an exciting and entertaining journey through the new capabilities of Tableau 8. This is a relaxed and fun chance to see what’s coming soon and to get to know the people building Tableau products.

Speaker: Christian Chabot, Chris Stolte, Jeff Pettiross, David Lion,Scott Sherman, Justin Rockwood, John Dance, Robert Morton, and Jeff Raymakers, Tableau
Date & Time: Tuesday, November 6th 8:30 am - 10:30 am

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The Inverted U-shaped Curve:
The Challenge of Putting Data in the Right Context

with Malcolm Gladwell

Using examples from the world of education and medicine, Malcolm Gladwell will examine the kind of assumptions and models and insights that are necessary to make the best sense of data. He will explore the question of what can data analysts learn from psychologists?

Speaker: Malcolm Gladwell
Date & Time: Wednesday, November 7th 8:30 am

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Brain Rules
with Dr. John Medina

John Medina has the rare gift of making science fun and accessible. He is an extraordinary speaker – perhaps one of the most energetic and engaging speakers you will ever encounter. And he has a message that every leader needs to survive and thrive.

In this keynote, Medina guides you through his 12 Brain Rules, things you should know about how the brain works. With fascinating stories and his characteristic sense of humor, he'll explain:

  • why multi-tasking is a myth—and what happens when you try to type an e-mail and talk on the phone at the same time
  • that every employee and every customers' brain is wired differently
  • how exercise, sleep, and stress affect the brain
  • just what makes PowerPoint presentations so very boring
  • and much more

Speaker: Dr. John Medina
Date & Time: Wednesday, November 7th 1:30 pm

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Content and its DisContents: Information in the Digital Age as Seen by a Pen-and-Ink User
with Larry Gonick

Cartoonist Larry Gonick will show how to use the visual language of comics to represent Big, Complex Subjects and describe the challenges and solutions involved in translating "information" into narrative.

Speaker: Larry Gonick
Date & Time: Thursday, November 8th 1:30 pm

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The Six Scales of Innovation (or How To Have Good Ideas)
with Steve Johnson

Drawing on his bestsellers, The Invention of Air and Where Good Ideas Come From, this talk uses the extraordinary story of Ben Franklin and Joseph Priestley’s scientific collaboration as a framework to explain how innovation happens in networks – from the neural networks of the human brain, to the informal shoptalk of the Enlightenment-era coffeehouse, to the hyperlinked creativity of the modern Internet. It’s a fascinating history lesson with direct implications for anyone looking to cultivate and capture the natural creativity of an organization.

Speaker: Steve Johnson
Date & Time: Thursday, November 8th 8:30 am

Track: Big Ideas

Led by visionaries and scholars, these sessions will examine both the history and future of information design and data visualization. How did it start, where has it been, what works, what doesn't, and perhaps most importantly, where is it headed next?

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The 5 Most Influential Visualizations of All Time

Data visualization has a long history, but which visualisations had the most impact on the field, on culture, politics or in any other human endeavor? Come along and see what we think are the five most influential visualisations of all time. You will also learn why these were picked, and what you can learn from them when building your own visualisations.

You will leave with a greater understanding of how and why Tableau was designed to make best use of the techniques pioneered in these visualisations. You might well disagree with all our choices: that's great – we can continue the debate throughout the conference and on social channels (Twitter, Facebook, etc).

Speaker: Andy Cotgreave, Tableau
Track: Big Ideas
Date & Time: Wednesday, November 7th 9:45 am

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Data Conversations

Data can significantly improve conversations when the data is presented visually for rapid understanding and people can easily author new data views from existing data views.

In this talk, you'll learn:

  • How easy authoring of data views and raw data enables data conversations
  • How Tableau Public supports data conversations
  • The key issue for data conversations in organizations

Speaker: Jock Mackinlay, Tableau
Track: Big Ideas
Date & Time: Wednesday, November 7th 3:15 pm

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Scale Out, Open Up, and Tell it Straight: 3 Challenges for Data Visualization

The increasing scale and accessibility of digital data provides an unprecedented resource for informing business, research and public policy. Yet acquiring and storing this data is, by itself, of little value. We must make sense of data in order to produce value from it. In this talk, I will outline three outstanding challenges for making sense of data, and demonstrate research we are conducting at Stanford to address these challenges.

1. Scaling out to large heterogeneous data: how should visualization tools better address the increasing size and diversity of data, from wrangling new data sets to visualizing massive stores?

2. Opening up analysis to collaborative effort: how might analysis tools better leverage the insights of multiple people, and improve organizational memory?

3. Telling it straight through narrative visualization: how can we more effectively communicate results by telling stories with data?

Speaker: Jeffrey Heer, Stanford University
Track: Big Ideas
Date & Time: Wednesday, November 7th 11:00 am

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Analytic Database Technologies for a New Kind of User:
The Data Enthusiast

Analytics enables businesses to increase the efficiency of their activities and ultimately increase their profitability. As a result, it is one of the fastest growing segments of the database industry. There are two usages of the word analytics. The first refers to a set of algorithms and technologies, inspired by data mining, computational statistics, and machine learning, for supporting statistical inference and prediction. The second is equally important: analytical thinking. Analytical thinking is a structured approach to reasoning and decision making based on facts and data.

Most of the recent work in the database community has focused on the first, the algorithmic and systems problems. The people behind these advances comprise a new generation of data scientists who have either the mathematical skills to develop advanced statistical models, or the computer skills to develop or implement scalable systems for processing large, complex datasets. The second aspect of analytics -- supporting the analytical thinker -- although equally important and challenging, has received much less attention.

In this talk, Pat will describe recent advances in making both forms of analytics accessible to a broader range of people, who I call data enthusiasts. A data enthusiast is an educated person who believes that data can be used to answer a question or solve a problem. These people are not mathematicians or programmers, and only know a bit of statistics. He'll review recent work on building easy-to-use, yet powerful, visual interfaces for working with data; and the analytical database technology needed to support these interfaces.

Speaker: Pat Hanrahan, Tableau
Track: Big Ideas
Date & Time: Tuesday, November 6th 4:30 pm

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Science of Visual Analysis

Visual analysis in an iterative process for working with data that exploits the power of the human visual system. The formal core of visual analysis is the mapping of data to appropriate visual representations.

In this talk, you'll learn:

  • What years of research by psychologists, statisticians and others have taught us about designing great visualizations
  • Fundamental principles for designing effective data views for yourself and others
  • How to systematically analyze data using your visual system

Speaker: Jock Mackinlay, Tableau
Track: Big Ideas
Date & Time: Tuesday, November 6th 11:00 am

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Storytelling in Tableau: Why, When, and How

What good is the perfect data analysis if you can’t get the point of your results across? This talk will cover the basics of storytelling, why it works, and how to use features in Tableau 7 and 8 to tell your stories. Learn how storytelling works on a cognitive level, how stories are typically structured, and how to tell compelling stories about your data.

Speaker: Robert Kosara, Tableau
Track: Big Ideas
Date & Time: Tuesday, November 6th 3:15 pm

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Behind the Scenes of Tableau Products: From Ideas to Reality

Does hearing colorful tales of building the Tableau product sound interesting to you? Are you wondering what are the most effective ways for you to get your voice and ideas heard by the engineering team? Are you curious to know how the Tableau Product planning happens? How features are designed? How features and scenarios are validated?

This session will open the curtain of the Tableau development team. Story and demo driven, it will be presented by engineers, designers and program managers spanning the entire Tableau product portfolio. We’ll tell you how we run the product development cycle. We’ll walk you through planning decisions, feature designs through real life examples of how we made some of your feature ideas become product reality.

Speaker: Thierry D'hers, Scott Sherman,Isaac Obezo,Sujit Chaubal,Ross Bunker,Tableau
Track: Big Ideas
Date & Time: Wednesday, November 7th 4:30 pm

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Tableau Zen:  Keeping it Simple, Yet Powerful

The inspiration for Tableau was the desire to build software that truly supports the way people reason about data visually. The key to visual analysis is the cycle of visual analysis' the iterative process of asking questions, creating pictures, discovering new hypothesis, and foraging for data.

In this talk, you'll learn:

  • What the cycle of visual analysis' is and how to effectively reason about data visually
  • What your software can do to support effective Q&A sessions of data
  • How to become one with your data

Speaker: Jeff Mills, Tableau
Track: Big Ideas
Date & Time: Thursday, November 8th 9:45 am

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Stat-Spotting: A Field Guide to Identifying Dubious Data

Complex societies depend upon statistics to understand what's happening, yet public opinion and policy making are often shaped by dubious numbers. Learn how the underlying social processes can help you think more critically about the production and dissemination of statistics.

Speaker: Joel Best, University of Delaware
Track: Big Ideas
Date & Time: Tuesday, November 6th 1:45 pm

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Building Big Data Processing into your Businesses, Google-style

Google has used big data for over a decade to power its business. Now it's making these capabilities available to any business looking to leverage the power of their data. This session describes the unique, in-house technologies Google created (some of which gave rise to Hadoop) that enable it to effectively store, process, and analyze massive amounts of data. Learn how customers are taking advantage of these services today to jumpstart their own businesses.

Speaker: Ju-kay Kwek, Google
Track: Big Ideas
Date & Time: Thursday, November 8th 11:00 am

Track: Analytics Guru

Led by Tableau, these sessions will focus on exploring and analyzing your data. Get ready to sharpen your critical thinking skills so you can slice, dice and entice your data to tell you everything you ever wanted to know and more!

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Five Things You Didn't Know You Could Do with Parameters

Parameters are powerful ways to add dynamic values to your views to drive increased interactivity and flexibility. They can be used to add user-driven input, do what-if analysis, enhance calculations, and in many other interesting ways to make your views more dynamic. The possibilities are endless. Come learn how to use parameters to their full potential. We’ll discuss core concepts, where parameters can be used, and a number of everyday scenarios that can be enhanced with parameters.

Speaker: Pete McAuliffe, Tableau
Track: Analytics Guru
Date & Time: Tuesday, November 6th 1:45 pm

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Twitter Survival Guide: Visualizing Social Media with Tableau

Do you want to see your Twitter feed in a new way? Have you ever wanted to analyze Twitter data to understand your social media presence? Well, this session is for you. We will cover how to retrieve Twitter data, what we get from the APIs, how we clean and store that twitter data into something useful and understandable by Tableau. And now that we have that data, how do we understand it, how do we visualize it, how do we share those visualizations.

Speaker: Isaac Obezo and Andy Cotgreave, Tableau
Track: Analytics Guru
Date & Time: Thursday, November 8th 9:45 am

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Supercharge your Analytics with Statistics I

Ever want to get a sense of the your data in a few numbers or pictures? Ever want to use the data have to draw conclusions about a larger population or the future? In this session, you will learn how to use some of the statistical tools built into Tableau to do just that and refresh your memory of some basic statistical concepts.

Speaker: Tyler Martin, Tableau
Track: Analytics Guru
Date & Time: Tuesday, November 6th 4:30 pm

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Supercharge your Analytics with Statistics II

Ever wonder how to use statistical modeling to determine the impact of business decisions or forecast future business results? In this session, we will dive into practical demonstrations which use regression, exponential smoothing and a host of other statistical tools built into Tableau to do just that.

Speaker: Scott Tennican and Stephen McDaniel, Tableau
Track: Analytics Guru
Date & Time: Wednesday, November 7th 4:30 pm

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Building Analytical Applications: A Handbook

Tough decision? Complex problem? There’s an app for that! But what if you’re the one building the application? How do you make analytics apps that help users navigate all the relevant information?

Apps, or applications, are interactive, online tools that guide users through analytics about a specific problem or decision. For example, which customers are the highest risk? Which product do we want to increase or decrease investment in? What’s the root cause of our support issues?

Attend this session to:

  • Learn design patterns of successful apps
  • Get best practices for building and testing apps
  • See some examples of great apps & discuss what makes them great

Speaker: Ellie Fields, Tableau
Track: Analytics Guru
Date & Time: Wednesday, November 7th 11:00 am

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Getting More from Tableau with Geocoding Data

You've gotten the basics of mapping down. However your geographical analysis has an additional level of complexity. You either want to map geographies not included in Tableau's geocoding, you are interesting in point-to-point mapping, you have a desire to incorporate distance in your analysis, or you want to map data onto other images. Many of these more advanced techniques involve data manipulation prior to connecting with Tableau. This course will help you understand the data formats necessary to optimize Tableau's mapping features in order to succinctly answer your complex business questions.

What you will learn how to:

  • import custom geocoding
  • draw point-to-point segments on a map
  • perform distance analysis
  • map data onto other background images

Speaker: Dan Cory, Tableau
Track: Analytics Guru
Date & Time: Wednesday, November 7th 9:45 am

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When? For how long? Time Series Analysis with Tableau

When? For how long? More or fewer than before? Time is relevant to almost every analysis. The ability to look forward and backward and drill down to weeks and days from months and years is fundamental. Any business intelligence solution should let you move through time like a DeLorean. Working with time should be easy and intuitive. In this session you will learn how to effectively use Tableau to perform sophisticated time series analysis and analyze time trends, perform time comparisons like yoy growth, moving averages and trailing-twelve-months (TTM) and use trends to perform forecasting.

Speaker: Michael Kravec, Tableau
Track: Analytics Guru
Date & Time: Tuesday, November 6th 11:00 am

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On your MARKS, get SETS, GROUP!

Take your analysis to the next level by using the Group and Sets capabilities to refine your views and work with exactly the information you are looking for. You will be able to clean up your data, create subsets of data, define unique encodings, create filters for alter use. This session will help you master groups and sets and work through key analytical scenarios.

Speaker: Brad Welch, Tableau
Track: Analytics Guru
Date & Time: Wednesday, November 7th 3:15 pm

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Understanding Table Calculations: Top 10 Great Examples

Have you always wanted to use Table Calcalculations but never knew when to use them? Are you confused by addressing and partitioning fields? In this session we will go through 10 powerful examples of using Tableau's Table Calculations to address common business scenarios. These examples will help you derive additional insights from your data. Examples included making relative comparisons, calculating running totals, indexing to an average, shifting data relative to an event, performing statistical calculations and ranking. Come join us and take your analysis to the next level.

Speaker: Jesse Gebhardt, Tableau
Track: Analytics Guru
Session #1 Date & Time: Tuesday, November 6th 3:15 pm
Session #2 Date & Time: Thursday, November 8th 11:00 am

Track: Amazing Authoring

Led by data storytellers, these sessions will focus on how to present your analysis in an effective and meaningful way. Whether you're presenting a financial decision to your boss, negotiating with a vendor, or pitching a big sale to a major customer, there's nothing more powerful than visually representing the right facts in the right way at the right time.

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Authoring for Interactivity

Are you giving your audience a picture, or a power tool? A fish, or a fishing pole? This session will teach you how to craft interactive data-exploration experiences that allow your audience to navigate through the space of your data in a guided but self-directed manner. Reach beyond static reporting with interactive features that add depth and detail to your Tableau workbook.

Speaker: James Baker, Tableau
Track: Amazing Authoring
Date & Time: Wednesday, November 7th 3:15 pm

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The Checklist: 10 Things to do to Build a Great Visualization

What makes a great viz or dashboard? Where do you start? What do you need to know to make it happen? Walk away with a usable, practical checklist that will help you time and again. We will start at the beginning, outlining the key questions you need to answer to build the best viz. By focusing at the highest level, this session allows us to ask some of the most basic, yet profound questions about what data visualization is, what it can do, and how best to do it. This is a great place for those with IT skills and/or expertise with visual sciences, but who may struggle with the bigger questions, for those who want to re-evaluate the most basic and important questions around visualization, or those who are struggling with how to structure a visualization / reporting project.

Speaker: Naisan Geula, Tableau
Track: Amazing Authoring
Date & Time: Wednesday, November 7th 4:30 pm

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Best Practices for Building Great Dashboards

Dashboards help communicate vital information and power quick informed decisions.Tableau has a ton of features to make authoring and consuming dashboards a beautiful experience. Tableau’s powerful features coupled with sound information design make truly amazing dashboards!

This session will cover:

  • The latest and greatest dashboard features
  • Optimizing dashboards for communication, usability and insight
  • Suggestions and tips around information design best practices

Speaker: Mrunal Shridhar, Tableau
Track: Amazing Authoring
Date & Time: Thursday, November 8th 9:45 am

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Using Maps to Enhance Your Analysis

People love maps. That’s a fact. Add a map to your dashboard and heads nod in approval. But what many people do not know is how powerful maps are as a way of communicating information. The human eye can scan data on a map and immediately detect subtle, complex details about proximity, association, prevalence and site suitability. Combine spatial patterns with other data visualization methods and the benefits multiply.

In this session, we’ll briefly review the depths of geospatial data – where it comes from, how it is formed and transformed, when to choose precision and when to dial in performance. We’ll talk about the workflows and standards involved in creating spatial data. Then we’ll unfold the world of Tableau mapping. Through a series of case studies and examples, we’ll show you the amazing diversity possible when using maps for analysis.

You will leave the session with new ideas and methods for mapping, and a deeper, broader understanding of map data, map services, geographic information systems (GIS) and geospatial functionality.

Speaker: Stephanie Stanfield, Tableau
Track: Amazing Authoring
Date & Time: Tuesday, November 6th 1:45 pm

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Tips & Tricks for Beginners

Are you just getting started with Tableau? Or maybe you just want to know how to build views and slice and dice the numbers a bit quicker? In this session, we'll show you ten powerful tricks that will speed up your work in Tableau Desktop.

This session will cover:

  • Shortcuts that help you reuse work you've already done and speed up your analysis
  • Easy ways to improve performance when working with large data sources
  • Some common calculated fields and how to share them between workbooks

Speaker: Erin Easter and Faye Satta, Tableau
Track: Amazing Authoring
Date & Time: Tuesday, November 6th 11:00 am

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What's new in Tableau Desktop 8.0?

Come learn about all of the capabilities coming in the next version of Tableau Desktop. We'll highlight new capabilities that will help you answer new questions, improve your analytical process and help you take advantage of the upcoming features.

Speaker: Steve Pellegrin, Max Berman and Iain Heath, Tableau
Track: Amazing Authoring
Session #1 Date & Time: Tuesday, November 6th 3:15 pm
Session #2 Date & Time: Thursday, November 8th 11:00 am

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Improving Dashboard Performance

Have you tuned your server? Is the network screaming fast? Can’t figure out why your server is slow? It might not be your server! Hold on to your hats and come to this session to find out how to author screaming fast visualizations, take advantage of techniques tor dashboard design and performance, and learn tips and tricks to make your workbooks blazing fast.

Speaker: Jeff Mills, Tableau
Track: Amazing Authoring
Date & Time: Wednesday, November 7th 11:00 am

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Demystify and Understand Formatting in Tableau

Have you been mystified by formatting in Tableau? Do you want to understand how formatting works in Tableau? Want to become more efficient and learn tricks to save you time? This is the session for you. Attend this session to maximize Tableau’s formatting tools to get your Viz looking the way you want. This session will cover the basics and introduce useful tips and tricks. This session is geared toward beginner to expert users so even if you are a Formatting Jedi Master, you might learn something.

Speaker: Jun Kim, Tableau
Track: Amazing Authoring
Date & Time: Wednesday, November 7th 9:45 am

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Drive Your Message Home with the Right Dashboard

A great dashboard answers questions that your audience cares about in an informative and engaging way. Designing dashboards to reach these goals can be challenging. Often, you need to change questions or present the dashboard to another group and it seems like you’re starting over.

Attend this session for ideas and inspiration to help you overcome these obstacles and see what’s possible with Tableau. We’ll select several well-designed, interesting dashboards published by enthusiastic users of Tableau Public. For each dashboard, we’ll explain why it’s great for the intended audience, and then we’ll demonstrate how to transform the views and filters to share new information with a different audience. You’ll learn how to save time and energy by re-purposing a dashboard for multiple needs.

Speaker: Stephen McDaniel, Tableau
Track: Amazing Authoring
Date & Time: Tuesday, November 6th 4:30 pm


Track: Working with Data

Flat files, databases, warehouses, or cubes: Access your data wherever it lives. Whether you are looking to connect to one data source, or multiple data sources, this track will discuss troubleshooting and optimizing in your environment, as well as tactics for combining multiple data sources together.

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Working with Cubes

OLAP databases like SQL Server Analysis Services and Oracle Essbase are extremely popular sources for business intelligence. This session will explore how to maximize the use of Tableau against cubes.

In particular, you will learn:

  • The principal differences between how Tableau works against OLAP and non-OLAP data sources
  • How to use aggregations, calculations, filtering, and more against an OLAP source
  • And when/why to choose an OLAP source vs. a non-OLAP source

Speaker: Kiyoshi Jones, Tableau
Track: Working with Data
Date & Time: Thursday, November 8th 9:45 am

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Best Practices for Business Data Access: Working with the Data Server

Data, data everywhere. In this session you will learn how to tame the wild west of data proliferation and empower everyone in your organization to become smarter and more efficient when it comes to data access and consumption using Data Server. Everyone from the data architect concerned about data governance and a single version of the truth to the analyst that wants to enhance and share a personal data source with colleagues has a role to play with Data Server. Come see how Data Server can simplify data sharing and collaboration by breaking down data silos allowing you to spend less time wrangling data and more time gleaning valuable insights.

Speaker: Karl Goetz and Charles Schaefer, Tableau
Track: Working with Data
Date & Time: Wednesday, November 7th 3:15 pm

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Understanding Tableau Data Extracts: Extracting ROI

How can we establish Fast ROI and Quick Implementation of Tableau? Thorough the use of Tableau Data Extracts tied to your traditional data sources. Explore the use of Tableau Data Extracts to import data from Transaction Processing Systems and overburdened Reporting Data Marts.

Attend this presentation to learn:

  • What technologies make the Tableau Data Engine Fast
  • How full Extracts are generated
  • How Incremental Extracts are generated
  • How to Schedule and Refresh Data Extracts
  • How to Share a Tableau Data Extracts across your analysts using the Data Server
  • Discover what is an Aggregated Extract

Speaker: David Spezia, Tableau
Track: Working with Data
Date & Time: Tuesday, November 6th 1:45 pm

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Google Analytics: From Web Tracking to Visitor Intelligence

Many of us know and love Google Analytics (GA). That wonderful tool lets us track visitors, content, traffic sources and more for free on any website. And there’s a wide range of canned reports in the product.

But the “analytics” in Google Analytics just isn’t what it needs to be. What if you need a report that doesn’t exist? What if you want to mash up GA data with other data? What if you simply want to connect to GA and explore the data?

In this session, we’ll look at how you can use Google Analytics with Tableau:

  • What is available in the Google Analytics API
  • Building powerful reports beyond the canned basics in GA
  • Best practices in working with web analytics data

Speaker: Wade Tibke and Ross Perez, Tableau
Track: Working with Data
Date & Time: Tuesday, November 6th 4:30 pm

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Tableau and Salesforce.com: Peer Through the Cloud and Behold Your Critical Sales Indicators

Learn how you can ignite your Salesforce.com CRM's vast database for fast, interactive analysis with Tableau. Save precious IT and business resources by connecting directly to the data you need and want to visualize in Salesforce.com without costly ETL development and data warehousing. Make it even easier for your sales team in the field to enhance their productivity and knowledge of their territory with real-time rapid fire business intelligence right out of Salesforce.com.

In this session you will learn how to connect Tableau to your SalesForce.com data and how take a peek at your sales operation like never before.

Speaker: Evan Randall, Tableau
Track: Working with Data
Date & Time: Wednesday, November 7th 11:00 am

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Relationship Advice: How to Make Your Joins and Blends Work

Having relationship problems? Juggling different data sources can be tough. Whether it’s a one to one or one to many relationship we’ll cover some of the ways Tableau can save you from data table heartbreak.

Counseling topics include:

  • What is a Join and Blend?
  • When should you use a Join and when should you use a Blend?
  • How does the structure of your data affect your relationship connection?
  • What are the pros, cons, and pitfalls of Joins and Blends?
  • Advanced relationship tips

Speaker: Jonah Kim, Tableau
Track: Working with Data
Date & Time: Tuesday, November 6th 3:15 pm

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How Can I Wrestle My @#$%ing Data into Tableau?

Getting to your relational or OLAP data is easy. But, what about all of that other stuff that you have lying around? You've probably got all manner of CSV files, Excel files, and Access databases. Sometimes you want to blend it. Sometimes you want to join it. The data structures might not all be identical. You might have missing values. The data might not be formatted identically from system to system. During this session, we'll have a look at some of the techniques that you can use to resolve these and other issues so that you can get your data into Tableau and ready for analysis.

Speaker: Curt Budd, Tableau
Track: Working with Data
Date & Time: Tuesday, November 6th 11:00 am

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Big Data Unraveled: How to Harness the Power of Hadoop to Reveal the Value in your Data

In today’s complex data environment, information is flowing from all directions in a variety of formats. Making sense and cross-referencing this data is crucial to truly uncovering insights in your business. Using Hadoop, businesses are able to handle and analyze all types of data, from completely disparate systems, at scale on commodity hardware. In this session we will explore:

  • Connecting to Hadoop through Hive
  • How to use different data types
  • MapReduce and its usage within Tableau
  • Optimizing Hadoop data

Speaker: Andrew Kavanaugh, Tableau
Track: Working with Data
Date & Time: Wednesday, November 7th 9:45 am

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Bring Your SAP Data to Life with Tableau

Did you know that starting with Tableau 7.0.4, you can connect directly to your SAP NetWeaver Business Warehouse (BW) system and visualize your SAP data in minutes? Tableau also natively connects to SAP’s new in-memory database called HANA, providing flexible, rapid-fire visual analytics on top of the high performance capabilities of SAP HANA. In this session, we explain how both connectors work and provide tips and tricks for doing analytics on your SAP data. We will also discuss the future SAP technology integration roadmap with Tableau.

Speaker: Ted Wasserman, Tableau
Track: Working with Data
Date & Time: Thursday, November 8th 11:00 am

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Understanding Tableau's Queries and their Impact on Performance

This session is geared towards the intermediate to advanced Tableau user. Whether you're a desktop user looking to maximize the performance of your dashboards or a database administrator looking to provide an optimized environment for Tableau analysis you will learn how Tableau features generate sophisticated queries -- and how to tune your database and Tableau for best performance.

You will come away with:

  • An understanding of Tableau's query generation
  • Tips and tricks for making Tableau perform faster against any data source
  • General database design practices which will facilitate better performance, enhancing the end-user experience

Speaker: Robert Morton, Tableau
Track: Working with Data
Date & Time: Wednesday, November 7th 4:30 pm


Track: Managing Server

These sessions will focus on how to efficiently and effectively empower your colleagues to distribute, share and collaborate on analytical results, reports and dashboards – securely while leveraging your existing infrastructure and data governance policies.

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Tableau Server Architecture for Dummies

Many deployments of Tableau Server are installed and managed by people from non-IT backgrounds – evidence of how easy it is to set up and use. However (like all server applications) Tableau Server needs care and maintenance to ensure optimal performance as more users and more data are added. The objective of this session is to provide an explanation of how Tableau Server works and how to grow your deployment to support increasing workloads.

We will cover:

  • A high-level discussion of the Tableau Server architecture – what the parts are, what they do
  • Performance characteristics of the Tableau Server components, how they scale
  • How to monitor performance and identify bottlenecks – how to know what you need to increase throughput
  • A demonstration of setting up a multi-machine deployment

Speaker: Alan Eldridge, Tableau
Track: Managing Server
Date & Time: Wednesday, November 7th 9:45 am

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Getting Started with Tableau Server

This session is designed to provide a technical foundation to adopting Tableau Server. If you’re ready to make the move to Tableau Server this is the session for you. We’ll cover a variety of topics including: What is Tableau Server, How do I configure it, Do I need to have IT involved. We''ll also cover fun features like: Users, Permissions, Extracts, Publishing and more!

If you’re new to Tableau Server or are thinking about making the move, this is the session for you.

Speaker: Jim Beecher, Tableau
Track: Managing Server
Date & Time: Tuesday, November 6th 1:45 pm

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Top 10 Reasons to Use Tableau Server

Think David Letterman’s “Top Ten List” but with visuals and demos instead of cue cards! Whether you are new to Tableau Server or a seasoned user, we’ll show you some of the top reasons to use Tableau Server.

This session will cover publishing workbooks to Tableau Server, centralizing and securing your data, delivering analytics on the web and mobile and many more examples that will help you deliver business intelligence to more users across the organization.

Speaker: Jeremy Walsh, Tableau
Track: Managing Server
Date & Time: Tuesday, November 6th 11:00 am

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What's New in Tableau Server 8.0?

Come learn about the latest and greatest new features in Tableau Server to help you take your business intelligence to the next level. We will discuss exciting new capabilities to empower your users, architectural improvements to help you scale and manage enterprise deployments, and all of the little things that make Tableau Server a great solution for your organization.

Speaker: Francois Ajenstat and Nick Hritsko, Tableau
Track: Managing Server
Session #1 Date & Time: Tuesday, November 6th 4:30 pm
Session #2 Date & Time: Thursday, November 8th 11:00 am

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Deploying Tableau Server in the Cloud

The Cloud provides exciting new capabilities for customers to drive easier deployments of Tableau Server. In this session we will discuss how you can deploy Tableau Server in the cloud; we will address the security implications of the cloud; and how you can drive increased adoption of Tableau by leveraging the flexibility of the cloud.

Speaker: Ivo Salmre, Tableau
Track: Managing Server
Date & Time: Wednesday, November 7th 4:30 pm

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Managing a Distributed and Highly Available Tableau Server Environment

You can easily increase the scalability and resiliency of your Tableau Server environment by distributing components across multiple nodes. You can optimized your hardware, scale your processing, and build in redundancy, thus reducing your server system’s potential downtime due to hardware, software, or network issues. This session will discuss the architecture of distributed Tableau Server environments, considerations and impacts on various components, when and why to implement High Availability, how to configure the Tableau Server environment for High Availability, how to manage and monitor a highly available cluster, and how to recover the system in the event of a failure.

Speaker: Irwin Dolobowsky and Tyler Doyle, Tableau
Track: Managing Server
Date & Time: Thursday, November 8th 9:45 am

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Planning and Optimizing Your Server Architecture

As your Tableau Server deployment grows it is critical to ensure excellent performance on your system in order to fulfill the promise of rapid-fire BI. It is important to understand the factors that might slow down your system and how to address them. This session will provide you with information and best practices on how to improve the performance of your Tableau Server installation.

This session will focus on a number of areas including:

  • Hardware and software requirements
  • Optimum configuration settings
  • Caching strategies
  • How to scale given increasing load
  • Diagnosing performance problems

Speaker: Jeff Solomon and Ryan Stryker, Tableau
Track: Managing Server
Date & Time: Wednesday, November 7th 11:00 am

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Mobile Analytics

iPads or Android tablets provide users the ability to explore, analyze, and visualize data using touch and finger gestures, such as tapping, squeezing or swiping through the content.

In this session you will learn:

  • Using Tableau with your iPad and Android devices.
  • How to interact with your visualizations using touch
  • Best practices in delivering visualizations that work great on tablets
  • Best practices in managing and deploying visualizations on tablets

Speaker: Nick Hritsko, Tableau
Track: Managing Server
Date & Time: Wednesday, November 7th 3:15 pm

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Tableau Server Authentication Methods Overview

Ensuring robust security is top of mind when deploying most applications, but when the solution is focused on your organization’s critical data it is especially important to get it right. Tableau provides comprehensive and robust solutions for all aspects of security. Would you like to leverage in Tableau the existing users you currently have in Active Directory? Would you like to have Tableau users automatically logged in using their windows credentials? Would you like to get your Tableau users authenticate via an existing intranet or extranet portal you already have? If you answered yes to any of these 3 questions then this session is for you!

Speaker: Loic Grange, Tableau
Track: Managing Server
Date & Time: Tuesday, November 6th 3:15 pm

Track: Tableau Jedi

This track will focus on advanced features of Tableau, and was designed with experienced users in mind. Attend these sessions to not only make sure you are maximizing Tableau's latest product features and functionality, but also executing on them in an soft-spoken, yet effective, Jedi mind trick like way.

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Designing Dashboards for Performance

Do you dream of building blazing fast dashboards that people can’t stop oohing and ahhing about? Then this is the session you’re looking for. Designed for the advanced user, already familiar with performance tips available in the Tableau Knowledgebase, but seeking to further enhance performance by utilizing more ‘outside the box’ methods.

Topics covered will include:

  • Designing dashboards with performance in mind
  • Use of aggregated extracts
  • Data Blending and its effect on query speed

You will also see a preview of upcoming Version 8 features which will turbocharge dashboard performance.

Speaker: Matt Higgins, Tableau
Track: Tableau Jedi
Session #1 Date & Time: Tuesday, November 6th 3:15 pm
Session #2 Date & Time: Thursday, November 8th 11:00 am

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Understanding Table Calculations: Theory and Practice

This is your chance to dive deeply into Tableau’s Table Calculation functions. We’ll walk through a number of examples and talk in detail about how table calculations are computed and how different options are used to control table calculation behavior. We’ll also look at usage patterns that help understand table calculations and make it easier to build up complex, layered Table Calculations.

Topics to be covered include:

  • What does it mean to sort in the "Advanced..." dialog and when should I use "Automatic" sorting?
  • How is "At the level..." different from partitioning?
  • How is partitioning computed for the TOTAL function vs. other functions?

We’ll also leave some time for Q&A (such as "Why can’t I get this to do what I want?!"). This talk is targeted at advanced users of Table Calculations.

Speaker: Ross Bunker, Tableau
Track: Tableau Jedi
Date & Time: Tuesday, November 6th 1:45 pm

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Integrating Tableau in Your Portal or Web Applications

Have you ever wanted to build a mashup with Tableau? Do you want to have control over how your application interacts with Tableau? How about putting a link in your blog or article that selects some marks in a Tableau visualization? In this session, you will find out to get it done. You will learn the basics of using Javascript to manipulate and drive an embedded Tableau viz. You will create embedded views on the fly. You will learn how to programmatically change filters and selection and as well as how to react to selections made by the user.

Speaker: Justin Rockwood and Russell Christopher, Tableau
Track: Tableau Jedi
Date & Time: Wednesday, November 7th 3:15 pm

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Mark Types and Layout: What Every Good Jedi Should Know

What makes one visualization more impactful than another that has the same data? Why do some mark types struggle to tell a story and how can we improve it? In this session we explore the Tableau Zen in how analysis is impacted by the types of visualization we use and the means in which we can exploit some of the lesser known capabilities to better tell our data story. Here, we explore the design principles that any analyst should be aware of when designing their worksheets and dashboards, as well as tie in the concepts of visual best practice to issues of speed and scalability of a visualization. This will also be a discussion around creative uses of other functionalities to enhance layout and mark design.

Speaker: Wilson Po, Tableau
Track: Tableau Jedi
Date & Time: Wednesday, November 7th 9:45 am

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The Skills of the Masters: How to Add Jedi Tricks to Your Tableau Repertoire

Are you an advanced Tableau user wondering how to get to that next level of skill with Tableau? Wondering how to master the more sophisticated features of Tableau? Want to know how to impress your colleagues with amazing feats of analytics? In this session, we'll show you up to ten powerful tricks that will make you truly the master of your analytics.

Specifically you'll learn:

  • Advanced use of Mark Types
  • Mastering the Level of Detail
  • Quick ways to get your point across
  • A table calculation or two
  • How to make Data Blending do more of the hard work

Speaker: Marc Rueter, Tableau
Track: Tableau Jedi
Session #1 Date & Time: Tuesday, November 6th 11:00 am
Session #2 Date & Time: Wednesday, November 7th 11:00 am
Session #3 Date & Time: Thursday, November 8th 9:45 am

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Filters, Filters, and More Filters: Using Them in the Right Way

Have you always wondered how Tableau filters work, the challenges and technical implications of using different types of filters? Then this is the session you should attend. Designed for aspiring Tableau Jedis this session will include topics such as:

  • Types of Filters
  • Filters and Performance
  • Jedi Tricks with Filters
  • Filtering Across data sources
  • Preview of version 8 filter features

Speaker: Emiliano Colosimo, Tableau
Track: Tableau Jedi
Date & Time: Tuesday, November 6th 4:30 pm

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Authoring Efficient Calculations

Analytic databases, such as Tableau's Data Engine and Vertica, offer up to two orders of magnitude performance improvements on analytic queries over most transactional systems, but these performance gains depends heavily on using the hardware efficiently. In this session, we will show you how to make certain kinds of common calculations up to ten times faster by using numerical techniques and Tableau's formatting capabilities.

Speaker: Richard Wesley, Tableau
Track: Tableau Jedi
Date & Time: Wednesday, November 7th 4:30 pm

Track: Hands-on Training

Armed with a laptop we provide, you will learn the latest tips and tricks about using Tableau in these special 2-hour sessions. Doing exercises in the product is a great way to solidify learning and understanding on new concepts.

Armed with a laptop we provide, you will learn the latest tips and tricks about using Tableau in these special 2-hour sessions. Doing exercises in the product is a great way to solidify learning and understanding on new concepts.

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Mapping Fundamentals: Plotting Success

If you want to harness Tableau’s built in mapping technology, come join us for this Hands-On Mapping session.

We will cover:

  • creating basic maps, different map types and drillable maps
  • how Tableau recognizes locations
  • custom geocoding and join/blending examples.
  • common map troubleshooting.

This interactive class is directed to anyone who needs to visualize locational data in Tableau!

Speaker: Andrew Hill and Ben Neville, Tableau
Track: Hands-on Training
Session #1 Date & Time: Tuesday, November 6th 11:00 am and 1:45 pm
Session #2 Date & Time: Wednesday, November 7th 9:45 and 11:00 am

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Advanced Mapping Techniques in Tableau

You’ve gotten the basics of mapping down. However your geographical analysis has an additional level of complexity. You either want to map geographies not included in Tableau’s geocoding, you are interesting in point-to-point mapping, you have a desire to incorporate distance in your analysis, or you want to map data onto other images. Many of these more advanced techniques involve data manipulation prior to connecting with Tableau. This course will help you understand the data formats necessary to optimize Tableau’s mapping features in order to succinctly answer your complex business questions.

What you will learn:

  • How to import custom geocoding
  • How to draw point-to-point segments on a map
  • How to perform distance analysis
  • How to map data onto other background images

Speaker: Erik Teutsch and Stephanie Stanfield, Tableau
Track: Hands-on Training
Date & Time: Tuesday, November 6th 3:15 am and 4:30 pm

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Table Calc Fundamentals: Mystery Solved

How would you analyze the year over year growth of your company using Tableau? Have you ever tried to use INDEX() and ended up with unexplained results and behaviors? What does it mean anyways?

In this session, we will explore what table calculations are and how it could help you to achieve your analytics goals. This session aims to solve the mystery of how to perform a secondary calculation within our workbooks and how can we can use table calcs to improve communication of data.

We will cover:

  • Quick table calculations and how they are calculated.
  • Creating visualizations using table calculations.
  • Customizing table calculations
  • Ranking with table calcs

Speaker: Jazmyn Li and Michael Kovner, Tableau
Track: Hands-on Training
Session #1 Date & Time: Tuesday, November 6th 11:00 am and 1:45 pm
Session #2 Date & Time: Wednesday, November 7th 9:45 and 11:00 am

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Advanced Table Calculations

This session will be covering a variety of topics relevant to creating, editing, and improving table calculations. How functions such as index, total, and window aggregations work and how they can be applied to relevant business cases will be the main focus of the course. Our goal is to give you a more complete understanding of how you will be able to improve your analysis within Tableau using advanced table calculations.

Speaker: Dan Huff and Wilson Po, Tableau
Track: Hands-on Training
Date & Time: Tuesday, November 6th 3:15 and 4:30 pm

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Driving Blind? It’s Dashboard Time!

Tableau Dashboards are essential for reviewing and sharing important, up-to-date information regarding your data. This workshop will introduce you to the fundamentals of dashboards so you can effectively present your data, no matter who the audience. You will be guided through the process of building an interactive dashboard and you will have the opportunity to engage in exercises that will give you the practice you need to start building your own great dashboards.

Key concepts:

  • Best Practices
  • Effective formatting
  • Dynamic titles and captions
  • Optimization for mobile devices (i.e. screen size)
  • Using Actions and Filters

People with a basic working knowledge of Tableau will benefit from this intensive, hands-on workshop.

Speaker: Ray Randall and Rey Sanchez, Tableau
Track: Hands-on Training
Session #1 Date & Time: Tuesday, November 6th 1:45 pm
Session #2 Date & Time: Wednesday, November 7th 11:00 am

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Advanced Guided Analytics

This hands-on training will demonstrate powerful ways to use Tableau Actions to logically navigate interactive dashboards. We will develop sample dashboards with the goal of guiding a user along an organized path to insight. Tableau Actions can be used for ad-hoc navigation, to drill down to more granular levels of detail, and even linking dashboards to external systems or web pages. We will also discuss using parameters to improve dashboard interactivity. This session is ideal for heavy Desktop users who often share analysis with end users.

Speaker: Coleman Wagoner and Ryan Janoff, Tableau
Track: Hands-on Training
Session #1 Date & Time: Tuesday, November 6th 3:15 and 4:30 pm
Session #2 Date & Time: Wednesday, November 7th 9:45 and 11:00 am

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Meaningful Statistics in Ten Clicks or Less

Excess kurtosis? Excess kur-what?! This hands-on class goes over basic statistics in Tableau. It covers reading and understanding Tableau's summary card, creating trend lines, ANOVA tables, and graphing residuals. It touches on topics such as creating box plots, histograms, control charts, and calculating correlation coefficients. By the end of this class, you'll be able to go from saying, "excess kur-huh?" to "excess kur-duh!"

What you will learn:

  • A zero-to-sixty ramp up on quick, basic statistics, what they mean, and how to access them in Tableau
  • How to create box plots, histograms, and control charts
  • Translating mathematical formulas into calculations in Tableau

Speaker: Andrew Barker and Jen Vaughan, Tableau
Track: Hands-on Training
Session #1 Date & Time: Wednesday, November 7th 3:15 and 4:30 pm
Session #2 Date & Time: Thursday, November 8th 9:45 and 11:00 am

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A Basic Guide to Tableau Server

This guiding session is a great way to learn about the basic aspects of Tableau Server. This training will include instructions on general Tableau Server usage, administration, scheduling, embedding content into 3rd party applications, security topics, and data/row level security. This course is designed for users who will be administering Tableau Server.

Attend this 2 hour classroom training session to learn about:

  • General Server Product overview and training
  • Server Administration
  • Best practices for managing security

This course will include hands-on activities to re-enforce the skills and knowledge attained.

Speaker: Jeff Rice and Michael Carpenter, Tableau
Track: Hands-on Training
Date & Time: Tuesday, November 6th 9:45 and 11:00 am

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Tableau Server: Authentication and Authorization

In this session you will learn the ins and outs of Tableau Server security and permissions!

Topics covered will include:

  • Authentication choices – ways to “get into” Tableau Server
  • Authorization choices – creating secure business scenarios for your organization
  • Data Security – locking down your data on a per-user basis

Become a Tableau Server security rockstar and don’t miss this amazing session!

Speaker: Ty Alevizos and Dennis Pipes, Tableau
Track: Hands-on Training
Date & Time: Wednesday, November 7th 3:15 and 4:30 pm

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tabadmin & tabcmd: Automating processes in Tableau Server

Tableau Server administrators learn how to take full advantage of Tableau Server’s scripting utilities – TabAdmin & TabCmd – to run basic Tableau Server processes, set resources and even automate processes.

You will learn how to:

  • Backup and Restore data to another Tableau Server
  • Customize resources across the various Tableau Server processes
  • Export specific views to different file formats
  • Create a batch script to take home that automates processes using TabCmd

Speaker: Matt Jenks and Aaron Clancy, Tableau
Track: Hands-on Training
Date & Time: Thursday, November 8th 9:45 and 11:00 am

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Tips, Tricks, & Limits of URL Parameterization & Embedding

Want to integrate charts/dashboards into another web portal? Need to pass data from one application into an existing Tableau Server View? Make your Tableau Server seamlessly integrate with your web portals and existing applications with this session on URL parameterization & embedding.

Attend and learn:

  • How to pass parameters to server views
  • Using the JavaScript API
  • Embedded storytelling

Speaker: Scott Wasserman and Ryan Stryker, Tableau
Track: Hands-on Training
Date & Time: Thursday, November 8th 9:45 and 11:00 am

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Trusted Authentication or Leveraging your Existing Portal Authentication

Trusted Authentication allows you to leverage in Tableau the authentication and users you already have in place on your own external or internal facing portal(s). This session will explain what you can do with Trusted Authentication, how it works and how you actually go about setting it up.

Speaker: Loic Grange, Tableau
Track: Hands-on Training
Date & Time: Wednesday, November 7th 9:45 am

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Boosting Interactivity with Parameters

Do you want to empower your final users when creating Tableau Vizes? Come and learn Parameters! This workshop will teach you how to reach beyond static reporting by crafting interactive data-exploration experiences that allow the end user to navigate and interact with your data. Parameters allow users to provide inputs to Tableau in order to answer what if questions, swap fields in the view, and create advanced calculations. Participants will not only learn the basic uses of parameters but will run through more advanced applications as well.

Speaker: Bryan Naden and Martha Carrington, Tableau
Track: Hands-on Training
Session #1 Date & Time: Tuesday, November 6th 3:15 and 4:30 pm
Session #2 Date & Time: Wednesday, November 7th 3:15 and 4:30 pm

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Working with Cubes, Even When They're Stacked Against You

This session will cover how Tableau works with multi-dimensional data sources.  We will discuss functional differences between relational databases and cubes, and what steps we can take to gain the most functionality.  The format will be a mixture of lecture and hands-on experience; including writing custom MDX, and exploring efficiency tips when working with cubes.

Speaker: Kiyoshi Jones, Tableau
Track: Hands-on Training
Date & Time: Wednesday, November 7th 3:15 and 4:30 pm

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Join us at the Custom SQL Table

This session is geared towards the advanced business user or techie that needs to connect to databases with Custom SQL of Joins in an RDBMS. Typical users do not have permissions to write custom views in their RDBMS natively, but using the power of the Tableau data connection they can write these Custom SQL statements to join information within their databases without the need for IT interference.

You will learn to:

  • Connect to Data using Custom SQL code written in Tableau
  • How to create Inner, Right and Left Joins of Tables in your Database
  • How to leverage Stored Procedures to Expand capabilities of your interaction with Tableau and your Database.

Speaker: Matt Hull and David Spezia, Tableau
Track: Hands-on Training
Date & Time: Thursday, November 8th 11:00 am

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Will it Blend? Creating a Recipe for Success with Disparate Data Sources

No kitchen experience needed! Add spice to your analysis, cook up reports, and serve tasty insights with your data. Using Tableau’s built in tools, we’ll whip up something delicious by combining traditional and non-traditional ingredients from the data pantry to perfect that final flavor of dashboard.
Some topics we’ll cover:

  • What is Data Blending and how does it work
  • Difference between Data Blending and Joins
  • When to use Data Blending and when not
  • How to solve common Data Blending problems
  • Using calculations with Data Blending
  • Creating visualizations with Data Blending

Speaker: Jonah Kim and Eric Berry, Tableau
Track: Hands-on Training
Session #1 Date & Time: Tuesday, November 6th 11:00 am
Session #2 Date & Time: Thursday, November 8th 9:45 am

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Hands-on with the Beta

You've heard about the great new capabilities being added in Tableau 8.0, and are just dying to get your hands on the beta release to start exploring. Well, there is no need to wait until you get home. This session is a hands-on lab where you will have the opportunity to learn about and play with several of the new features in the upcoming release.

Speaker: Tim Lens, Tableau
Track: Hands-on Training
Session #1 Date & Time: Tuesday, November 6th 9:45 and 11:00 am
Session #2 Date & Time: Tuesday, November 6th 3:15 and 4:30 pm
Session #3 Date & Time: Wednesday, November 7th 9:45 and 11:00 am
Session #4 Date & Time: Wednesday, November 7th 3:15 and 4:30 pm
Session #5 Date & Time: Thursday, November 8th 9:45 and 11:00 am

Customers: Wow Stories

Organizations of all sizes turn to Tableau because it makes business intelligence fast, easy, visual and – as a result – impactful. These sessions feature in-depth looks at how Tableau is used as a Business Intelligence solution and the effect it's had on individuals, teams, and companies.

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Education Showcase: How 3 Institutions are Advancing their Missions

Small or large, education institutions are challenged to find ways to make big impacts with limited resources. With a common pursuit of delivering high quality, engaging learning environments, Tableau has provided a way to convert valuable data into actionable insights about everything from course optimization and student recruitment to staffing decisions and budget planning. Join this session to see examples from Carnegie Mellon’s Tepper School of Business, Shawnee State, and American Public University System about how they’ve engaged everyone from presidents and provosts to department heads and teachers to evolve the learning opportunities they provide.

Panelists: Ted Curran, Carnegie Mellon University (Tepper School of Business)
Chris Shaffer, Shawnee State University
Elizabeth Wallace, American Public University Systems (APUS)
Moderator: Ben Sullins, Interworks
Track: Customers: Wow Stories
Date & Time: Wednesday, November 7th 3:15 pm

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From Data to Knowledge: Evolving Analytics at eBay

eBay is the world’s largest marketplace, and with 105 million active users globally, eBay offers an online platform where millions of items are traded each day. With over 50 terabytes of new data generated daily from online activity, see how analytics is delivered as a service at eBay, to improve the velocity of decision-making, product development, and drive innovation. Learn about eBay’s extensive analytics environment, and how eBay’s Business Intelligence platform team is enabling “visual analytics” across a complex ecosystem of platforms, technologies, and data enthusiasts, to synthesize information and derive insights from dynamic and complex data.

Speaker: Gary Dougan, eBay
Track: Customers: Wow Stories
Date & Time: Wednesday, November 7th 11:00 am

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Like! Facebook’s Tableau Deployment & HackBook Tips

Facebook has defined a new standard for the world when it comes to social networking. A relentless focus on being a data-driven company is one of the underpinnings of this success. (Their Hadoop environment sees over 100TB of compressed data – daily!) This session will describe why Tableau was selected to put analytics in the hands of every data user so they no longer were reliant on developers to serve up reports and analysis. You’ll find out what’s been done to accelerate adoption that, in the short time it’s been Deployd, has led to a massive user adoption. Facebook’s rigorous needs have also led to pushing the boundaries of Tableau. We’ll share some of the most impactful efforts that have set a new standard for what it means to be a data-driven organization.

Speaker: Namit Raisurana, Facebook
Track: Customers: Wow Stories
Date & Time: Tuesday, November 6th 11:00 am

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Tableau’s Black Magic at Intel: Illusion of Consistency with Efficiency

Intel’s Software Quality Engineers analyze and generate reports from many distinct internal and external data sources. From there, making sense of the information gets kind of chaotic – with lots of nerve impulses, chemical reactions in muscles, fancy 3D vector math, and the occasional cup of coffee. In this presentation, see how Intel establishes a consistent reporting framework for engineers dealing with many distinct data sources without requiring data modeling expertise. Many Tableau features are used to enable reuse and provide a ‘virtual’ layer on top of the physical data structures to create “the illusion of consistency.” Intel refers to this process as the “Design Factory.” Join the session to find out tips to apply a similar methodology in your own organization.

Speaker: Keyur Patel, Intel
Track: Customers: Wow Stories
Date & Time: Thursday, November 8th 9:45 am

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An Early Warning System Changes Dropout Rates at Spokane Public Schools

Spokane Public Schools has used Tableau to deliver data to school leaders and staff in an entirely new way. Dashboards are delivered in a web-based platform that are being used as an integral part of their decision making process. In this session, we’ll share core elements of these dashboards and we will also explore the Early Warning System created to reduce high school dropout rates. Using predictive studies for two cohorts of students, we identified the characteristics that would allow us to predict as early as third grade which students are at risk of dropping out of high school. Since the system was introduced three years ago, graduation rates have improved significantly. The session will include time to discuss how this approach could apply this to others’ environments. .

Speaker: Steven Gering, Spokane Public Schools
Track: Customers: Wow Stories
Date & Time: Tuesday, November 6th 3:15 pm

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One of These Things is Not Like the Other: Why Web Data is Unique

Web data piles up quickly but is unlike traditional business intelligence data. What do you do with clicks, hits, page views, visits and other data to make sense of it? In this session you will follow a real example of how a pharmaceutical company combined web data with several offline sources to create a more holistic customer vision, as well as a sharper sense of real return on advertising spend. First, you’ll find out why web data can be difficult. Then you will see some best practices about how to pull valuable data out of a web data feed using SiteCatalyst as the example. Next, you will see how that data was visualized in Tableau using six action-based dashboards that illustrate the patient journey into one seamless iPad- sized view. Finally, you'll learn about the areas where it was a struggle to get what we wanted and what Tableau features we used in the end.

Speaker: Allison Hartsoe, Semphonic
Track: Customers: Wow Stories
Date & Time: Wednesday, November 7th 9:45 am

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Healthcare Showcase: 3 Customers Show How They Improved Care

Healthcare providers face daily pressures to optimize resources and adhere to regulations all while delivering world-class patient care. Join this session to see how three healthcare providers use Tableau to tap the value of their data by creating meaningful, interactive dashboards and reports. Customers from Memorial Sloan Kettering, Johns Hopkins, and Intermountain Healthcare will share samples of how they have used Tableau to tackle critical issues. Physician and surgeon quality dashboards, real-time bed management and patient throughput, primary care delivery, and blood utilization for surgical services are some of the ways these customers have used Tableau to more effectively use data to run their organizations.

Panelists: Hetal Rupani, Johns Hopkins Hospital
Joe Runyan, Intermountain Healthcare
Peter Sidi, Memorial Sloan Kettering Cancer Center
Moderator: Ted Corbett, Vizual Outcome
Track: Customers: Wow Stories
Date & Time: Tuesday, November 6th 4:30 pm

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Redbox Uses Big Data Analytics to Reach 2 Billion Rentals

Redbox is the number one destination for renting DVDs in America, renting more than 2 billion discs to date. Redbox has more than 30,000 locations in the US (more than Starbuck’s and McDonald’s combined) and 68% of the US population lives within a five-minute drive of a Redbox kiosk. Those kiosks generate a lot of data, and the Strategy & Analytics team eagerly consumes it to provide analysis and recommendations to inform the major decisions for the company. This session will explore some of the unique challenges of the Redbox business and how Tableau is helping us to make the right decisions. The presentation will include many examples, providing a look at how Redbox uses big data to inform key decisions as well as provide ideas for ways you can apply Tableau in your own organization.

Speaker: Matt James and Taly Kanfi, Redbox
Track: Customers: Wow Stories
Date & Time: Thursday, November 8th 11:00 am

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How SpaceX Created Visual Scheduling & MES (Manufacturing Execution System)

The use of Tableau to create dashboards has allowed SpaceX’s Router department to maintain a 98% on-time delivery rate, up from a 10% on-time rate a year ago. Tableau has allowed SpaceX to analyze data in a format that is easy to use and easy to understand. With Tableau, needed data can be retrieved in minutes instead of spending weeks or months waiting for the Enterprise Information System team to develop a report that consequently reflected only what they thought was needed. This presentation will include previous methods and an extracted data set in Tableau to demonstrate the visual schedule as seen in the shop. A small report will also be built based on excel to show how programming is managed prior to jobs getting to the Router shop.

Speaker: Russell Duke and Kelley Duke, SpaceX
Track: Customers: Wow Stories
Date & Time: Tuesday, November 6th 1:45 pm

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Wells Fargo’s Approach to Monitoring Changes and Evolving New Processes

Like virtually all businesses, Wells Fargo Bank is inherently multidimensional. Many interesting analytic findings over the years have involved segments with multiple dimensions. In the old days expensive and esoteric data mining tools were used to find these relationships. The resulting presentation layer was inferior and their utility in reporting after the fact was somewhere between minimal and nonexistent. For reporting, pivot tables were used, which needed refreshing and to be graphed separately, still only showing a minimal level of complexity. With Tableau, analytic efforts are able to proceed from large flat files with no further programming support. This session will discuss how Wells Fargo Bank creates custom dimensions for reporting to monitor progress on certain issues and processes as well as other benefits from using Tableau.

Speaker: Jim Hemenway, Wells Fargo
Track: Customers: Wow Stories
Date & Time: Wednesday, November 7th 4:30 pm

Customers: Deploy & Grow

Converting the potential of Tableau into reality is the focus of this track. From selecting Tableau right down to driving adoption by business users, these sessions cover a range of topics that explore how to help your company accelerate a successful Tableau implementation.

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Rapidly Advancing Data Literacy at ACT Using Visual Analytics

Originally known only for its college entrance tests, today’s ACT provides an array of programs and services focused on helping people achieve education and workplace success. This session will cover the approach, efforts, timelines, and processes which began during September of 2011 to deploy and grow the use of Tableau Desktop and Tableau Server under ACT’s strategic goal to advance data literacy. The session will characterize the processes used at ACT to advance from ideation to field use. The session will include an in-depth look at the methods used to grow an analytics user community from early free trials up to today’s 100+ user community, the deployment of two 8 core servers, and the support mechanisms in place for sustainability.

Speaker: Tim Kuhns, ACT Inc.
Track: Customers: Deploy & Grow
Date & Time: Thursday, November 8th 9:45 am

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Catch Me if You Can - Detecting Insurance Fraud at Allstate

In the last few years, we see that fraud continues to rise and utilizing Tableau, one of the most powerful weapons in the industry toolbox, has given Allstate a competitive edge against insurance fraud. The out of pattern trends and behaviors can be considered as the "moving enemy" hidden in the wealth of our data. The "moving enemy" can be easily tracked with advanced visualizations created using Tableau. Since a picture is often worth 1000 words, the Claims Fraud Analytics Team at Allstate has been utilizing sophisticated Tableau visualization to translate millions of records into very powerful stories that have contributed in major decision making. In this session we will demonstrate how using Tableau and its powerful capabilities has helped uncover hidden layers within the data to be in front of the "moving enemy" which can be translated to insurance fraud.

Speaker: Marta Magnuszewska and Jakub Sienkel, Allstate
Track: Customers: Deploy & Grow
Date & Time: Wednesday, November 7th 9:45 am

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Enterprise-wide Enablement of Tableau at General Motors

At GM, the growth of data has become an increasingly important topic and our organization’s goal is to provide tools that enable rapid visualization of data in order to support improved decision making. Enabling an advanced self-service Business Intelligence tool, such as Tableau, aligns with this objective. But there is more to information management and business analytics than simply implementing new technology. This session will dive into the vitally important governance activities, policies, and processes essential to the success of GM’s global deployment of Tableau. Key elements that will be covered include the communication plan, usage policy, and the administration and management for enabling the Tableau Server environment.

Speaker: Jeffrey Rodgers, General Motors
Track: Customers: Deploy & Grow
Date & Time: Wednesday, November 7th 4:30 pm

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From Outlawed to Outstanding: Tableau in Enterprise IT at Cisco

Hear how a Fortune 100 company – which once ignored Tableau – grew to a very large Tableau Server shop. What was once hidden under a desk is now out front and center. We tell the story of a lonely band of outlaws pushing back against the prevailing BI wisdom, and of a department long on requirements but short on budget. When Tableau saved the day, even the CEO took notice. The I.T. department noticed too. You’ll also hear how their new approach helped overcome obstacles and forge a new relationship between the Business and I.T. The once adversarial groups are now true partners focused on accelerating transformation at Cisco. Learn from our journey on how to adopt Tableau in the Enterprise, and see just how far you can push a single Tableau Server.

Speaker: Greg Blair, Gregory Lewandowski and Ken Patton, Cisco
Track: Customers: Deploy & Grow
Date & Time: Tuesday, November 6th 11:00 am

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How Dell Is Creating an Environment of Collaborative BI

Dell has the ability to tap enormous amounts of data to drive improvements and opportunities in every corner of the business. Tableau has become a staple in their approach to business intelligence, in large part because it has driven a collaborative approach to analytics. Team members can share analysis and engage directly with data in unprecedented ways, which has started a shift in Dell’s ability to become even more data driven. Join this session to find out how Dell has driven adoption of Tableau to fuel their collaborative culture, including many specific examples showing how the growth has happened and how Tableau has impacted the business.

Speaker: Robert Ayala, Alan Shelby, and Eric Feller, Dell
Track: Customers: Deploy & Grow
Date & Time: Wednesday, November 7th 11:00 am

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Tableau on Every Desktop: Deloitte’s U.S. Implementation

Deloitte’s customers value the insight they bring to the table. Critical to delivering guidance is presenting information and analysis in a consumable, compelling manner. As the Strategy and Operations leadership team sought ways to differentiate their practice, they turned to internal analysts for input on tools that could help achieve this goal. Tableau was the clear favorite for its powerful, interactive visualizations and ease of use. Today, Tableau is the data analytics and visualization application for the U.S. Strategy and Operations practice. Its use has spread virally and is transforming the nature of Deloitte’s engagements. Join this session to hear how Deloitte made this strategic decision, their plans to expand usage, and examples of how Tableau has impacted their business.

Speaker: Jerry O'Dwyer and Ryan Renner, Deloitte
Track: Customers: Deploy & Grow
Date & Time: Tuesday, November 6th 1:45 pm

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The Multi-platform BI Company - Integrating Tableau and Oracle BI

Sometimes it isn't possible to bring in Tableau and replace your existing BI tool. So you do the next best thing and bring it in alongside your existing BI tool. In this case, that was Oracle BI. When going from zero to infinity with Tableau, how do you maintain a grassroots self-service BI movement, keep IT in the loop and comfortable, while advocating for the end users and maintaining the BI platform that was already in place. From creating an internal user group to an IT governance policy that lets everyone play in the sandbox, learn about some of the successes, best practices, and mistakes that have been made in this journey of integration...and more importantly, how they did it.

Speaker: Sean Otto, Ingersoll Rand/ Trane
Track: Customers: Deploy & Grow
Date & Time: Thursday, November 8th 11:00 am

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Adopting Tableau & the Impact on Care at Vanderbilt’s Children’s Hospital

Monroe Carrel Jr. Children’s Hospital at Vanderbilt faces a predicament familiar to nearly every healthcare provider: extremely complex data systems and a high demand for time sensitive, confidential data to inform decisions throughout the hospital. In this session you’ll hear how Vanderbilt has evolved their data infrastructure and, using Tableau, changed the face of how data is used everywhere from operating rooms to emergency rooms for improvements large and small. You’ll hear how the team got started and how it’s managed its growth to 600+users. Recommendations will be shared as will some of the landmark achievements.

Speaker: Tammy Wingo, PhD, MBA, Monroe Carell Jr. Children's Hospital at Vanderbilt
Track: Customers: Deploy & Grow
Date & Time: Wednesday, November 7th 3:15 pm

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People & Money: Strategic Workforce Planning with Tableau

Speaker: Mike Gabour, Accenture
Track: Customers: Deploy & Grow
Date & Time: Tuesday, November 6th 4:30 pm

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Personas, Pyramids, Push & Pull: Strategies to Drive User Engagement

This session will discuss strategies that have been used to introduce Tableau to users and create long-term engagement with Zillow’s analytic products. First a series of end-user personas were created, for example Pete the Product manager and Elizabeth the Executive. These personas help to focus efforts and data delivery methods so that key end-users’ needs are met. These personas have been organized into an engagement pyramid which helps when thinking through product and delivery strategies. This session will also discuss push versus pull delivery methods, and how to determine which is appropriate in a particular scenario. Ideas to convert push users to pull users who are more engaged and receive greater value from analytic products will also be presented.

Speaker: Torry Johnson and Steve Brownell, ZIllow
Track: Customers: Deploy & Grow
Date & Time: Tuesday, November 6th 3:15 pm

Customers: Cool Uses of Tableau

These sessions showcase how customers use Tableau to re-define data conversations. From exploiting social data and tapping Hadoop to engaging new audiences and transforming the way business is done. Tableau is opening doors for our customers to think about new ways to make data the centerpiece of their success.

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Tips & Tricks from the Wild

Back by popular demand! This “lightning round” style panel features customer speakers who will share fun tips and tricks to take your use of Tableau to a new level. Moderated by Tableau’s Andy Cotgreave, come find out how your Tableau compatriots are pushing features of Tableau to new limits and putting it to work in cool, innovative ways.

Speaker: Santiago A. Restrepo, Alex Blakemore, Ben Jones, and Kate Treadwell
Moderator: Andy Cotgreave, Tableau
Track: Customers: Cool Uses
Date & Time: Wednesday, November 7th 3:15 pm

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How Tableau Public Premium Transforms Business Opportunities

Creating informative, interactive experiences for customers to interact with data is opening up new doors for companies. Join this session to hear two stories about innovative ways customers have infused new life into their data assets using Tableau Digital. INRIX, a leading provider of traffic services, has created a revolutionary way to engage customers with traffic data with the INRIX Traffic Scorecard. The Canadian Institute for Health Information is turning to new platforms with healthcare data to form the foundation of future healthcare communication strategies.

Panelists: Stefan Popowycz, Canadian Institute for Health Information
Ken Kranseler, INRIX, Inc.
Moderator: Dustin Smith, Tableau
Track: Customers: Cool Uses
Date & Time: Wednesday, November 7th 11:00 am

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Citrix's "Bring Your Own Tool" Approach to Enterprise BI

Citrix's own strategy is based on reducing system 'hard coding' and enabling a "Bring your own device" approach in response to the consumerization of IT. Their internal BI strategy and vision is based on the same fundamental approach...that IT builds the back-end warehouses and data models, but the user should be able to "Bring your own app" when it comes to the front end BI tools that access it, without the need for IT. Citrix discovered Tableau served that model perfectly and within a short time of introducing it within the organization, adoption took off. Citrix will discuss how Tableau fit easily into its overall BI strategy and vision, what specific immediate problems it solved, and the positive response by both users and the IT department.

Speaker: Kevin Sonsky, Citrix
Track: Customers: Cool Uses
Date & Time: Tuesday, November 6th 11:00 am

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Police & Cartels: How Data is Changing Public Discourse & Actions

Data can and should be used to improve the world. In this session, two speakers present examples of how Tableau has helped them accomplish this magnificent feat. Fairfax County’s Crime Analysis Unit uses real-time, interactive dashboards to detect patterns, measure officer productivity, and keep the public informed. South of the border, Mexico’s narco-related violence continues to escalate. See how the Institute for the Study of Violent Groups used Tableau to show the relationship between 7.5 million social media messages and 3,500 data points on cartel attacks to measure public response to the violence. This session will be moderated by Jim Raper, Manager of Data Administration, City of Charlotte.

Panelists: Angelique J. Abbott, Fairfax County Police Department
John Hitzeman, University of New Haven - The Institute for the Study of Violent Groups
Moderator: Jim Raper, City of Charlotte
Track: Customers: Cool Uses
Date & Time: Thursday, November 8th 9:45 am

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Transforming the Arizona Lottery with a Single Dashboard

Clients are flooded with data. From sales numbers and web analytics to customer surveys and focus groups results, data is everywhere. Unfortunately much of this data remains disconnected and in silos, making it nearly impossible to knit together a story and arrive at powerful, actionable insights that can transform a brand. But it’s not completely impossible. Join this session to hear how marketing agency E.B. Lane combined data smarts with Tableau to create a dashboard that has transformed how the Arizona Lottery does business. See how disparate data from across the organization is now analyzed in real time, uncovering gems that impact marketing strategy and inform short term tactical adjustments. The brand has been transformed and a trusted advisor relationship has been formed.

Speakers: Shailesh Ghimire, E.B. Lane
Track: Customers: Cool Uses
Date & Time: Tuesday, November 6th 4:30 pm

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Utilize Analytics to Tackle Regulatory Issues

Managing the demands of regulatory and compliance requirements is becoming increasingly complex. Applying an analytical framework can improve your ability to avoid errors and fully meet the demands of your regulatory environment. In this session, you’ll learn how to effectively analyze the effectiveness of your institution’s surveillance systems; take away practical tips to generate accurate alerts, model data feeds against your products and tune thresholds; determine the right technology to resolve common data challenges and maintain clean data; and learn how to avoid mishandling complex analyses and reporting.

Speaker: Vikas Agarwal and John Sabatini, PricewaterhouseCoopers
Track: Customers: Cool Uses
Date & Time: Wednesday, November 7th 4:30 pm

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External Service & Internal Insight: How HTM Serves Clients Better

HTM provides outsourced accounting, payroll, and HR services to foreign companies in Japan, and is now expanding to all of Asia. HTM uses Tableau to control over 40 thousand tasks performed each month. Internally, the real time status of these tasks is shared throughout the office on 60” monitors. Externally, clients access their data through HTM’s online portal driven by Tableau Server. Accounting, payroll, HR, and employee expense information is shown in both text and graphical forms that provide online, real-time, multi-year overviews with graphical drill down to individual transactions in 4 to 5 clicks. This session will describe the design of this system and sample visualizations will be explored.

Speaker: Bill Attridge, HTM
Track: Customers: Cool Uses
Date & Time: Wednesday, November 7th 9:45 am

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Powering a New Business Strategy at Match.com through Localized Analytics

Match.com is the market leader in the category of online personals. Creating new initiatives is critical to the company’s success. The essential character of these initiatives requires Match.com to plan and execute at a national scale, while still maintaining the local flavor of members’ needs and aspirations. Join this session to find out how Tableau plays a key role, both internally and externally with partners to shape and deliver a new business initiative. Learn how Match.com transformed their ability to analyze data in new ways to inform product development, marketing, planning and logistics. What’s the impact? Not only fueling business growth and enhancing market-leadership, but also offering members more pathways to success.

Speaker: Atin Kulkarni, Match.com
Track: Customers: Cool Uses
Date & Time: Tuesday, November 6th 1:45 pm

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Political Ad Spending: How Tableau Changed the 2012 Election

You’ve all seen them – the political ads that bombard television screens across the nation during the election season. But behind this endless barrage of ads lies a decisive media strategy organized by political consultants, campaign managers and media buyers. This session will explore how Tableau revolutionized the way Smart Media Group tracks media spending for political campaigns. From the beginning of their journey to the present day, learn how a group of media buyers harnessed the power of Tableau to create customized solutions for a very niche industry. Step inside the world of political media and discover why NBC News, The NY Times, The AP and Reuters have all turned to Smart Media Group for this data.

Speaker: Sarah Stone, Smart Media Group
Track: Customers: Cool Uses
Date & Time: Tuesday, November 6th 3:15 pm

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Rebuilding WildTangent Into a Data-driven Company

his session will review the methods and processes used to completely rebuild and revamp a media company’s use of their existing data systems. In two short years, and with lots of effort, the entire EDW infrastructure was completely replaced and significantly enhanced to provide a stable and trusted source of integrated business information. This session will discuss how and why Tableau was selected and implemented as a self-service data visualization tool, what went right, what could have gone better, as well as some open and frank talk on how to gain the trust and acceptance of an enterprise data warehouse initiative.

Speaker: Scott Moran, WildTangent
Track: Customers: Cool Uses
Date & Time: Thursday, November 8th 11:00 am

Track: Interactive Analysis

Attend these sessions to hone your analytical talents interactively with Tableau developers, employees partners and customers. Almost all of the sessions will allow you to dig in on your own, whether it's improving a visualization to reflect visual best practices, or building a powerful BI dashboard from scratch. One thing is for sure - you will walk away with the skills that will allow you to increase the impact of your analysis.

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Analyst on the Hot Seat

In this session you will join our moderator and two Tableau experts to see how large groups can tackle problems with live data analysis. Our moderator will share some data of general interest with you and collect your ideas and questions about the topic at hand. Two Tableau experts will each work independently (one with the audience and one behind the scenes) to answer some of your collected questions.

Attend this session to:

  • Be inspired to do live and ad-hoc data analysis in meetings in your own workplace
  • Learn effective ways to quickly learn from your data
  • Watch Tableau experts with many years of experience
  • See how even experts often approach a problem from different angles

Track: Interactive Analysis

Session #1 Speakers: Ross Perez, Stephen McDaniel, and Marc Rueter, Tableau
Date & Time: Wednesday, November 7th 9:45 am

Session #2 Speakers: Ross Perez, Ty Alevizos,and Andy Cotgreave, Tableau
Date & Time: Thursday, November 8th 11:00 am

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Iron Viz Championship

Once again the time has come to answer the eternal question… whose viz will reign supreme? Watch as the winners of our three viz contests battle each other on stage to create the best visualization in twenty minutes. The winner will walk home with $2,000... and eternal glory.

Attend this session to:

  • See some of the best analysts in the world compete live
  • Learn how to make a beautiful visual story
  • See what design and analysis experts think of our competitors visualization

Speaker: Ross Perez, Dav Lion, Dan Hom, Elissa Fink, Jock Mackinlay, Wilson Po, and Charles Schaefer, Tableau
Track: Interactive Analysis
Date & Time: Thursday, November 8th 9:45 am

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Extreme Viz Makeover - DIY Edition

Do you think you have what it takes to turn a decent visualization into a jaw-dropping analytical bombshell? Drop in with a friend and grab a seat – you’ll have the opportunity to work with a team to visually and analytically improve several visualizations.

Attend this session to:

  • Hone your visual analysis craft in real time
  • Learn visual techniques from colleagues and Tableau experts
  • See amazing visualizations that tell fascinating stories

Track: Interactive Analysis

Session #1 Speakers: Jock Mackinlay, Erin Easter and Ross Perez, Tableau
Date & Time: Tuesday, November 6th 1:45 pm

Session #2 Speakers: Jeff Pettiross, Amanda Laurick and Daniel Hom, Tableau
Date & Time: Tuesday, November 6th 3:15 pm

Session #3 Speakers: Amanda Laurick, Jeff Pettiross and Daniel Hom, Tableau
Date & Time: Tuesday, November 6th 4:30 pm

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Devs Unplugged

Ever wish you could just ask a Developer why that feature is the way it is? Do you have a burning desire to know what the Tableau of the Future will look like? Drop by Dev’s Unplugged for the opportunity to have an open Q & A with some of Tableau’s top Dev talent.

Attend this session to:

  • Ask any Tableau question you can think of!
  • Hear developers comment on where Tableau is going and how it will get there
  • Request your favorite feature

Track: Interactive Analysis

Speakers: Matt York, Francois Ajenstat, Iain Heath, Max Berman, Robert Morton and Thierry D'Hers, Tableau
Date & Time: Wednesday, November 7th 3:15 pm

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Rapid Fire Tips and Tricks

Ever wish you could kick the pace up a little bit? Wish granted. At Rapid Fire Tips and Tricks, you will get first row access to dozens of useful and applicable Tableau tricks that will make you a faster and more effective analyst.

Attend this session to:

  • Learn useful, time-saving tricks
  • See how to get around common roadblocks
  • Learn the favorite tricks of Tableau employees, partners, and customers

Track: Interactive Analysis

Session #1 Speakers: Daniel Hom, Tableau; Scott Wasserman, Tableau; Matthew Lee, Adobe; Anya A'Hearn, Data Blick; Eric Shiarla, Interworks; Andrew Ball, The Information Lab
Date & Time: Wednesday, November 7th 11:00 am

Session #2 Speakers: Daniel Hom, Tableau; Scott Wasserman, Tableau; Jazmyn Li, Tableau; Tom Brown, The Information Lab; Ben Jones, Data Remized; Lee Feinberg, DecisionViz
Date & Time: Wednesday, November 7th 4:30 pm

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BI Olympiad

There’s nothing like a little competition to get your viz creativity flowing! Grab a seat at the BI Olympiad for your chance to compete with a team to create the best visualization in the room.

Attend this session to:

  • Interactively create the best BI dashboard in the room
  • Compete with others for the analytical gold medal
  • Learn how others attack reporting tasks
  • See how you can run your own BI Olympiad

Track: Interactive Analysis

Speakers: James Raper, Daniel Hom, and Ross Perez
Date & Time: Tuesday, November 6th 11:00 am

Track: Community Alley

This is your chance to connect with others, build on your stake in the Tableau Community, help drive and participate in the conference and so much more! Check out the Tableau Community or LinkedIn for more ways for you to get involved.

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Open Mic Session: Sign-up to host your own discussion!

Interested in starting your own discussion at the Tableau Customer Conference? Email Dustin Smith, Community Manager(dsmith@tableausoftware.com) and host your own meet-up or round table talk.

Speaker: Dustin Smith, Tableau
Track: Community Alley
Session #1 Date & Time: Tuesday, November 6th 1:45 pm
Session #2 Date & Time: Thursday, November 8th 11:00 am

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Healthcare Meetup

From visitor cycle times to hospital profitability analyses, Tableau helps healthcare organizations across the world better serve their patients. Join other healthcare Tableau users in this round table discussion to learn more about how they're using both Tableau Desktop and Tableau Server to make a difference.

Speaker: Dustin Smith, Tableau
Track: Community Alley
Date & Time: Wednesday, November 7th 9:45 am

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Mapping Meetup

Tableau Technology Partner Urban Mapping will host a discussion on recent trends in the mapping/spatial industry. Participants are encouraged to bring examples of their own mapping work in Tableau or other software programs to share with other and discuss with others.

Come check out this meetup if you:

  • Use maps frequently
  • Deal with shape files
  • Have questions about how Tableau deals with spatial data
  • Are curious to learn about overlaying geographic and demographic information

Speaker: Jake Baillie, Urban Mapping
Track: Community Alley
Date & Time: Tuesday, November 6th 3:15 pm

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Roundtable Discussion: How can Tableau save you time?

Do you love formatting inside of Tableau? Do you hate it? Do you wish you could discuss ideas with other Tableau users as well as the development community? Consider your wish granted. This is roundtable style discussion will be led by Jun Kim, Sr. User Researcher on the Tableau Development team and is designed to dig into two key subjects:

  • Formatting
  • Workspace Management (dashboards, sheets, data sources)

Speaker: Jun Kim, Tableau
Track: Community Alley
Date & Time: Tuesday, November 6th 4:30 pm

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Meet the Tableau Zen Masters

Come meet the very first class of Tableau Zen Masters; Tableau's most elite and celebrated users.

Speaker: Dustin Smith, Tableau
Track: Community Alley
Date & Time: Wednesday, November 7th 4:30 pm

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Tableau Community Web Resources Walkthrough

Learn all the tricks to become a Tableau Community all star. Asking and answering questions on the forums, being a Groups contributor and engaging with the company directly on the product development roadmap via the Ideas page. This session will help you unlock the most powerful learning and networking resource in the Tableau arsenal: The User Community Itself.

Speaker: Jonathan Drummey, Southern Maine Medical Center
Track: Community Alley
Date & Time: Wednesday, November 7th 3:15 pm

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Champion Discussion I: New User Advice

Even the best Tableau users had to start somewhere. Come discuss how experienced Tableau gurus got to where they are and what they learned along the way. This forum style discussion will be led by long time Tableau users and will begin with a list of things that every Tableau fan should know about.

Attend this discussion to learn:

  • Web Resources: Where they are and when to use them
  • Community: Other users are waiting to help you
  • Tricks for helping Tableau Support help you faster

Speaker: Michael Cristiani, Powerhouse Factories
Track: Community Alley
Session #1 Date & Time: Tuesday, November 6th 1:45 pm
Session #2 Date & Time: Wednesday, November 7th 9:45 am

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Champion Discussion II: Building Enthusiasm in Your Organization

Getting Tableau for yourself is one thing, but how do you generate excitement about analytics and data visualization within your organization to expand beyond yourself? Come participate in this discussion about spotting and building other Tableau Champions where you work. Learn about how sometimes your biggest ally is the last person you'd think of. Discover how turning your boss into a Tableau supporter is easier than you think.

Speaker: Eric Hills, Zillant
Track: Community Alley
Session #1 Date & Time: Tuesday, November 6th 3:15 pm
Session #2 Date & Time: Wednesday, November 7th 3:15 pm

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Champion Discussion III:
Innovating and Inspiring Your Organization's Data Crowd

How do you foster an ecosystem of data curiosity and creativity within your organization using Tableau? Join this conversation to hear about how other people have built internal users groups and even held their own visualization competitions in order to continue the pace of innovation with Tableau in the workplace.

Attend this discussion If you are interested in:

  • Sponsoring innovation and continued interest in Tableau at your organization
  • Building a Tableau Best Practices group at your workplace

Speaker: Dustin Smith, Tableau
Track: Community Alley
Session #1 Date & Time: Tuesday, November 6th 4:30 pm
Session #2 Date & Time: Thursday, November 8th 9:45 am

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Champion Discussion IV: The Champion Resource Kit

Go back to your organization with everything you need to make yourself, your team and your management shine. This session will be focused on providing materials including the training materials resource map, the new users calendar and the conference summary PowerPoint. Use these tools to build on your Tableau Champion status and empower your organization to help see and understand its data.

Speaker: Dustin Smith, Tableau
Track: Community Alley
Date & Time: Thursday, November 8th 11:00 am

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You Got Chocolate on my Peanut Butter: Replicating Excel Functions in Tableau

Come learn how to take the Excel spreadsheets you depend on and supercharge them in Tableau. Charles Schaefer, NYC Sales Consultant par excellence, will cover how to not only duplicate Excel functionality in Tableau, but how to move beyond the constraints of rows and columns and into the world of dynamic and beautiful analyses filled with the power of interactivity.

Topics covered will include:

  • Duplicating Excel functions like VLOOKUP, INDEX, MATCH, etc. in Tableau
  • Replicating the function vs. replicating the analysis
  • When to stop thinking like an Excel junkie

Speaker: Charles Schaefer, Tableau
Track: Community Alley
Date & Time: Tuesday, November 6th 11:00 am

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User Group Leaders Meetup

Do you currently lead a Tableau User Group? Do you want to? Come join our user group leaders as they discuss best practices for starting, sustaining and growing TUGs out in the wild. From London to Mexico City to Johannesburg, Tableau User Groups are where the magic is happening.

Speaker: Dustin Smith, Tableau
Track: Community Alley
Date & Time: Wednesday, November 7th 11:00 am

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Statistics Roundtable

Are you interested in weighing in on the product roadmap concerning how Tableau works with statistics? Join developers Scott Tennican and Anushka Anand for this roundtable discussion about what statistical capabilities would be helpful inside of Tableau Desktop.

Discussion topics include:

  • Statistical modeling (e.g. Forecasting)
  • Hypothesis testing
  • Data mining
  • Integration with statistical packages
  • Statistical visualization

Who should attend: Experienced Tableau users looking to push the bar on statistical data analysis *Note: This discussion has a capacity of 30 people.

Speakers: Scott Tennican, Anushka Anand, and Stephen McDaniel, Tableau
Track: Community Alley
Session #1 Date & Time: Wednesday, November 7th 11:00 am
Session #2 Date & Time: Thursday, November 8th 9:45 am

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Tab Commanders Unite!

Does that t-shirt “RUN CMD” make you laugh? Do you enjoy the glow of the command line interface as you script and automate everyday functions? Are you looking to send out regular email from Tableau Server or have updated PDF’s drop into specified folders? If you answered yes to any of these, then you might be a tab commander.

Attend this round table discussion on Tableau’s command line utility, tab cmd, led by Russel Christopher, OEM Sales Consultant extraordinaire, if you’re interested to learn more about:

  • Automating emails containing Tableau Server content
  • Mass importing Tableau Server users
  • Bulk content publishing, deleting, etc.

Speaker: Russell Christopher, Tableau
Track: Community Alley
Date & Time: Tuesday, November 6th 11:00 am

Track: Tableau in Practice

You will hear from Tableau consultants, partners and customers armed with knowledge to help others see and understand data. These sessions will highlight new ways to integrate and think about data with examples of real-world implementations.

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Real-time Hadoop Analytics helps understand your customers and serve them better

Badoo’s marketing team wanted to understand if campaigns are targeting the right audience and assess the effectiveness of their reach and impact swiftly. To do that this, they knew that they needed a data analytics solution that would turn their large data volumes into meaningful and actionable business insight (BI).

Despite Hadoop’s cost advantages and unstructured data storage capabilities, it was not designed for real-time analytics-- an increasingly common need for many businesses. Many businesses are therefore beginning to integrate Hadoop with analytic databases, to provide a best of both worlds solution that enables them to store very large amounts of unstructured data but also analyze it in a structured data environment.

Badoo was able to leverage real-time data analytics, powered by Vectorwise to supercharge their hadoop data and and gained insight into user behavior and delivered information as a service over the Internet, resulting in loyal customers and improved profitablility.

Speaker: Fred Gallagher, GM Vectorwise
Track: Tableau in Practice
Date & Time: Tuesday, November 6th 11:00 am

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American Airlines: Running an airline never looked so good

Since the US airline industry was de-regulated in the late 1970s, airlines have constantly been working to differentiate their products, prices, and marketing. Because of the large number of combinations of flight schedules, air fares, and customers served, airline data is voluminous, rich and varied. The advent of tools like Tableau has allowed decision makers to have an unprecedented amount of visualization of this data involved in their decision processes. This talk will show a sampling of this background history, as well as some interesting dashboards that have supplemented or replaced traditional views of data in making decisions. It will also highlight some of the challenges involved in guiding analysts to think more visually and to design dashboards that are useful and responsive.

Speaker: Scott Chandler, American Airlines
Track: Tableau in Practice
Date & Time: Tuesday, November 6th 1:45 pm

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Analytics on the hard stuff – unstructured content, sparse data and graphs

In this session, Fernando Mesa, Head of technology and Markets for the Enterprise Sector at, will discuss how to combine the power of Tableua against a NoSQL Database able to perform analytics against disparate data sets composed of structured, unstructured and graph data. The result is an unprecedented level of flexibility and power from being able to correlate and analyze “Big Ugly Data” in its natural form. The use case will center around a social media analytics application whose core capabilities are used today by large market research and information providers.

Speaker: Fernando Mesa , MarkLogic
Track: Tableau in Practice
Date & Time: Tuesday, November 6th 3:15 pm

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Superior Analytics Drive Growth for Ideeli

Ideeli, a flash sale shopping website, was co-founded in 2006 by Paul Hurley and Mark Uhrmacher. The firm was named the fastest growing private company in the US in 2011 by Inc. Magazine. Superior analytics has been a key component driving the success and attendees will learn how Ideeli leverages customer intelligence provided by AgilOne with Tableau’s rapid fire business intelligence to acquire profitable new members, drive customer lifetime value, and always stay one step ahead of the competition.

Speaker: Mark Uhrmacher, ideeli; and Omer Artun, AgilOne
Track: Tableau in Practice
Date & Time: Tuesday, November 6th 4:30 pm

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Taming Disparate Data to Achieve Insight

Needing to consolidate data from many sources into understandable metrics; Martin Lhotak contacted Tableau Gold Partner, InterWorks, Inc., to accelerate Active's use of Tableau and consolidate data into a data warehouse that provided analysts with access. Ben Bausili of InterWorks helped Martin's team design and deploy a series of dashboards that provided better information faster and with less effort. Tableau's easy interface and flexibility allowed Active to create a series of dashboards that provide meaningful insight.

What you will learn:

  • How to structure disparate data for analysis
  • How to blend data from disparate sources
  • How to utilize parameters to add flexibility

Speaker: Martin Lhotak, Active International; Lou Petreski, Active International; and Ben Bausili, InterWorks Inc. , Tableau
Track: Tableau in Practice
Date & Time: Wednesday, November 7th 9:45 am

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Turbocharge your Tableau and Humanize Big Data with Alteryx Strategic Analytics

Alteryx helps Tableau customers deliver more meaningful visualizations faster. Many organizations building visualizations need to first combine data from a wide range of data sources, enrich that data, perform predictive and advanced analytics, and then deliver the analytics in a range of formats including Tableau visualizations – these organizations will benefit from using Alteryx Strategic Analytics as the underlying data and analytics engine for Tableau visualizations. Come hear a real world success story of using Alteryx Strategic Analytics and Tableau Server together to get the best of both worlds – rapid data integration and sophisticated analytics combined with the best visualizations. Learn how Alteryx helps customers Humanize Big Data by enabling business analysts, data analysts and Data Artisans to analyze it in context with other relevant customer and market data, and deliver it to end users in the form of visualizations and analytic apps deployed to the public or private cloud.

Speaker: Rick Schultz, Alteryx; Kim Carrico, Optimum Lightpath
Track: Tableau in Practice
Date & Time: Wednesday, November 7th 11:00 am

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Advanced Concepts in Mapping and Geospatial Analysis

As the official provider of mapping services in Tableau Software products, Urban Mapping works jointly with Tableau product management to define the roadmap for mapping capabilities. In this interactive session, you will learn about enhanced geospatial capabilities in Tableau through case studies.

You will learn:

  • WMS v TMS – what is the difference and why do I care?
  • Deconstructing mapping: what is in a map?
  • Data, data data: so many sources, so little time
  • Advanced geospatial operations

Speaker: Ian White, Urban Mapping
Track: Tableau in Practice
Date & Time: Wednesday, November 7th 3:15 pm

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Mindspark Improves Analytics & Customer Value with Big Data, ParAccel & Tableau

Find out more about how internet innovator Mindspark revolutionized its analytic capabilities with ParAccel and Tableau. Prior to the new solution, challenges included near-real-time data loading, complex custom analytic algorithms, big data (clickstream) analysis and demanding performance requirements. Mindspark now uses the joint analytics solution to support customer analytics, product management and other analytic programs. Learn more about why Mindspark chose ParAccel and Tableau, how they’ve implemented the products, best practices for complex analytics and big data programs, and their success metrics

You will learn:

  • Technology selection criteria for complex analytics programs
  • Best practices for implementing complex custom analytics
  • How Mindspark analyzes clickstream data, a form of big data
  • The new capabilities of analytic platforms and data visualization tools

Speaker: Vitaly Lilich, IAC Corp/Mindspark
Track: Tableau in Practice
Date & Time: Wednesday, November 7th 4:30 pm

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Integrating Vertica, Tableau, and Hadoop: Rapid analytics against semi-structured data

The session will look at Compete Inc's strategy for using Vertica, Tableau, and Hadoop together to extract insights from the web behavior of over 2,000,000 US consumers. It will feature Seth Madison from joint customer Compete Inc.

You will learn:

  • How to integrate BI data visualization and big data
  • How to integrate Vertica and Tableau
  • How Vertica and Tableau offer a complimentary value proposition

Speaker: Chris Selland, HP Vertica, and Seth Madison, Compete Inc.
Track: Tableau in Practice
Date & Time: Thursday, November 8th 9:45 am

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How to Make Hadoop Easy, Dependable, and Fast

Attendees of this talk will learn about how customers across industries are deploying high-performance enterprise-grade Hadoop. The session will include insights on:

  • Getting data into and out of Hadoop
  • Simplifying integration
  • Accessing data from a broad set of applications and tools

Attendees will also learn about advanced high availability and data protection for Hadoop. This talk also details a series of innovations and updates that increase performance and efficiency to Apache Hadoop.

Speaker: Ted Dunning, MapR
Track: Tableau in Practice
Date & Time: Thursday, November 8th 11:00 am

Pre-conference and Post-conference Workshops

Workshops are only open to conference attendees. Please note the additional cost to participate.

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Classroom Training: Getting Started with Tableau- $500 Limited Space

This workshop is geared toward the beginner to intermediate-level Tableau user. Whether you are the lone data soldier, or delivering powerful analytics for a world-wide audience, you will gain useful experience in this session. This workshop will teach you the product inside and out, cover best practices for creating visualizations, touch on dashboard design, and dig into putting it all together in an application.

You'll come away with:

  • A clear understanding of all of the shelves in Tableau and how to use them properly to create visualizations
  • A better understanding of guided analytics
  • An understanding of how to create and modify most typical visualization types

Skill level: Come as you are! No previous experience required. This is an introductory course to get you familiar with the Tableau Desktop user interface and data exploration experience.

Speakers: Renee King, Evan Alini, Tim Lens, and Kiyoshi Jones
Track: Pre-conference Workshop
Date & Time: Monday, November 5th 9:00 am - 4:30 pm
Price: $500.00

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Classroom Training: Tableau Server- $500 Limited Space

This course is designed for users who will be implementing, architecting, or administering Tableau Server. The Tableau Server one-day training is a great way to learn about all aspects of Tableau Server. This training will include instructions on general Tableau Server usage, administration, automation, embedding content into third-party applications, security topics, and data/row-level security.

Skill level: Come as you are! No previous experience required. This is an introductory course to get you familiar with the Tableau Desktop user interface and data exploration experience.

Speakers: Dennis Pipes, and John Cicero
Track: Pre-conference Workshop
Date & Time: Monday, November 5th 9:00 am - 4:30 pm
Price: $500.00

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Classroom Training: Mastering Tableau- $500 Limited Space

This workshop is geared towards advanced Tableau users who want to take their skills to the next level. It will focus heavily on advanced techniques for manipulating your data and building visualizations.

You'll come away with:

  • Ways to optimize data queries with Tableau; understand when to use data joins versus data blending versus data extracts, and how to fine tune your results
  • Exposure to advanced techniques in manipulating your data using calculations, custom table calculation, and statistical techniques and visualizations
  • Hands-on experience building advanced visualizations

Skill level: Ideally, you have attended the Getting Started course at a previous conference, or have attended a Tableau Fundamentals course offering. This class is for intermediate users of Tableau who have a basic understanding of the user interface and feel comfortable using Tableau to answer questions.

Speakers: Molly Monsey, Alan Eldridge, and Charles Schaefer
Track: Pre-conference Workshop
Date & Time: Monday, November 5th 9:00 am - 4:30 pm
Price: $500.00

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Classroom Training: Tableau Jedi- $500 Limited Space

Are you an advanced Tableau user wondering how to get to that next level of skill with Tableau? Wondering how to master the more sophisticated features of Tableau? Want to know how to impress your colleagues with amazing feats of analytics?

In this session, we'll show you up to ten powerful tricks that will make you truly the master of your analytics.

Specifically you'll learn:

  • Advanced use of Mark Types
  • Mastering the Level of Detail
  • Quick ways to get your point across
  • A table calculation or two
  • How to make Data Blending do more of the hard work

Recommended Previous Experience: This session is for those who have already taken Tableau Fundamentals and Advanced or an equivalent level of knowledge, and are looking to learn from a true Jedi of Tableau. If you have not taken an official course offering, you have used Tableau extensively and are extremely comfortable with the more advanced aspects of Tableau Desktop.

Speakers: Marc Reuter, Jesse Gebhardt, Jeff Mills, and Michael Kravec
Track: Pre-conference Workshop
Date & Time: Monday, November 5th 9:00 am - 4:30 pm
Price: $500.00

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Classroom Training: Tableau Analyst- $500 Limited Space

This course assumes that you are already comfortable with the functionality in Tableau Desktop. You are interested in learning how to become a more effective analyst using Tableau.

This course will cover:

  • Principles of visual perception applied to analysis
  • The cycle of visual analysis and how to be more effective at each task including
  • Defining the task
  • Acquiring and cleaning the data
  • Selecting the right visual for the task at hand
  • Employing visual best practices
  • Storytelling, collaboration and presentation

Skill level: You have attended at least a Fundamentals Tableau course offering and are comfortable in the Tableau Desktop product. You have analytical experience and a basic understanding of using Tableau to answer questions and present meaningful data stories.

Speakers: Andy Cotgreave, and Amanda Pype
Track: Pre-conference Workshop
Date & Time: Monday, November 5th 9:00 am - 4:30 pm
Price: $500.00

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The Accidental Analyst: Show Your Dashboard Who’s Boss!- $500 Limited Space

Are you a newer user of Tableau who would like to start building your Tableau skills from the ground up? Would you also like to have a plan of attack when faced with a new analysis problem or dataset? 

In this hands-on workshop, you’ll learn the essentials of how to use and apply the key features of Tableau to answer questions in your daily work, along with a straightforward method to analyze your data called “The Seven C’s of Data Analysis.” Throughout the workshop, you’ll practice these techniques by creating Tableau dashboards, attractive and exciting combinations of tables and graphs that summarize the results of your analysis on one screen or page. You’ll hit the ground running when you return to work and need to answer your next business question!

All attendees will receive a copy of our new book, “The Accidental Analyst: Show Your Data Who’s Boss” and a laminated set of our “Rapid Dashboards Reference Cards” which is packed with tips and tricks that are helpful to all Tableau users. No prior knowledge of Tableau or dashboards is required to attend this workshop. 

Taught by Stephen McDaniel and Eileen McDaniel, PhD, Co-founders of Freakalytics, LLC, and authors of “Rapid Graphs with Tableau Software 7”

Skill level: This course is open to anyone and is a great kick-start for users new to Tableau.

Speaker: Stephen McDaniel and Eileen McDaniel, PhD, Co-founders of Freakalytics, LLC
Track: Pre-conference Workshop
Date & Time: Monday, November 5th 9:00 am - 4:30 pm
Price: $500.00

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Tableau Desktop 7.0: Core Certification- $150 Limited Space

Take advantage of this opportunity to be certified on version 7.0 of Tableau's new business-user certification program. This certification is designed for those that wish to have Tableau's endorsement of their ability to build visualisations using our software.

This session involves a certification test only – it is for those who already have knowledge of the material taught in Tableau Fundamentals and Advanced courses. A study guide is available to assist in your review of the material.

Proctors: Paul Sochan, Molly Monsey, Renee King, and Ty Alevizos
Date & Time: Thursday, November 8th 2:00 - 4:00 pm
Price: $150.00

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Partner Workshop- $250 Limited Space

This interactive Partner Workshop is a series of sessions prepared exclusively for Tableau Partners to help you sell, support and market Tableau. Designed to benefit all levels and tenure of partners, we have created a multi-track program with guest speakers, Tableau's leadership team and scintillating content. A hands-on lab and special topics for Systems Integrators and OEM partners rounds out the specialized content intended to broaden the knowledge of our partner community. Included will be in-depth content not found elsewhere in the regular Customer Conference sessions.

This is a 2 day workshop on Thursday and Friday. See the full schedule.

Price: $250.00

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Tableau Doctor

The Tableau Conference 2011 was one of the best conferences I have ever attended. I learned so much from the sessions, I networked with other users and the staff at Tableau were amazing. it was an awesome experience.
Sharon Stevens, Business Info Consultant Sr, WellPoint